Come si vestirà la birra nel 2014? Qualche spunto qui!
The 5 Big Trends In Beer Packaging Predicted For 2014
By Amanda Mok, 11 Feb 2014
Stuart Chapman of design research agency The Big Picture gives us the low-down on what he predicts will be the ‘5 big trends in beer packaging for 2014’. This interview was taken from Creative Bloq
Because of the increasing scarcity of the element, the beer market views its use on packaging as giving it the luxe treatment. Brands like ‘Sekinoichi’ and ‘Pilsner Urquell’ have already started using it for their fonts and bottles.
The world becomes smaller with the ease of traveling across continents. ‘Artificial Horizon’s ‘Around the World Beer’ that we have previously featured is the perfect example of having a label that champions the spirit of travel and adventure.
5. Drawn Freeform
Hand-drawn designs are now seen as more quirky and fun, like ‘Tarantino Brewery’s label that sports a drawing of an elephant and tiny green leaves on a bright blue background.
[via Creative Bloq]